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Privacy Policy

Last updated: Oct 2023.

BrazilPortu, a legal entity under private law, headquartered at 428/430 Bearwood Road - B66 4EY - Birmingham, hereinafter referred to as ("Merchant" or "we"), takes your privacy seriously and is committed to the security and protection of data of all its customers, partners, suppliers, and users ("Users" or "you") of the website "" and any other website, store, or application operated by the Merchant (hereinafter referred to simply as the "Store").

This Privacy Policy ("Privacy Policy") is intended to inform you about how we use and disclose information collected during your visits to our Store and in messages we exchange with you ("Communications").


This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding Personal Data processed by us. If you have any questions about the use of Personal Data, please contact us at

Furthermore, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media resources that may be offered or accessed through the Store. Accessing these links will take you away from the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any site you interact with before allowing the collection and use of your Personal Data.

If you provide us with Personal Data about other individuals, you represent that you have the competence to do so and have obtained the necessary consent to authorize the use of such information in accordance with this Privacy Policy.

Definitions For the purposes of this Privacy Policy:

"Personal Data" means any information that directly or indirectly identifies or can identify a natural person, such as, for example, name, CPF (Brazilian Individual Taxpayer Registry), date of birth, IP address, among others;

"Sensitive Personal Data" means any information that reveals, in relation to a natural person, racial or ethnic origin, religious belief, political opinion, membership in a trade union or a religious, philosophical, or political organization, health or sexual life data, genetic or biometric data;

"Processing of Personal Data" means any operation performed on Personal Data, by automatic or non-automatic means, such as collection, recording, organization, structuring, storage, adaptation, or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction. The processing of Personal Data also includes any other operation provided for by applicable law;

"Laws on Data Protection" means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13.709/18, General Data Protection Regulation ("GDPR").

Use of Personal Data We collect and use Personal Data to manage your relationship with us and better serve you when you are purchasing products and/or services in the Store, customizing and improving your experience. Examples of how we use data include:

Facilitating your purchase of products and/or services in the Store;

Confirming or correcting information we have about you;

Sending information we believe to be of interest to you;

Customizing your use of the Store;

Customizing advertising sent to you based on your interest in our Store; and

Contacting you by phone number and/or email address provided. We may contact you personally, by voicemail, through automatic dialing equipment, by text messages (SMS), by email, or by any other means of communication your device is capable of receiving, in accordance with the law and for reasonable business purposes.

In addition, the Personal Data provided may also be used in the manner we deem necessary or appropriate: (a) under the Data Protection Laws; (b) to comply with legal process requirements; (c) to comply with judicial decisions, regulatory decisions, or decisions of competent authorities, including authorities outside the country of residence; (d) to protect our operations; (e) to protect our, your, or third parties' rights, privacy, or security; (f) to detect and prevent fraud; (g) to enable us to use available actions or limit damages we may suffer; (h) in other ways permitted by law.


Non-Provision of Personal Data You are not required to share the Personal Data we request, however, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, certain specialized features, or be able to provide the necessary assistance or facilitate the delivery of the product or service contracted by you.

Data Collected The general public may browse the Store without the need for any registration and submission of Personal Data. However, some features of the Store may depend on registration and submission of Personal Data, such as completing a purchase/service contract and/or facilitating the delivery of the product/service by us.

When contacting the Store, we may collect:

Contact Information. Name, last name, phone number, city, state, and email address; and

Information You Submit. Information you submit via forms (questions, complaints, suggestions, criticisms, compliments, etc.).

During general navigation in the Store, we may collect:

Location Data. Geolocation data when you access the Store;

Preferences. Information about your preferences and interests in relation to products/services (when you tell us what they are or when we deduce them from what we know about you);

Store Browsing Data. Information about your visits and activities in the Store, including the content (and any ads) you view and interact with, information about the browser and device you are using, your IP address, your location, and the website address from which you arrived. Some of this information is collected using our Automated Data Collection Tools, including cookies, web beacons, and embedded web links. To learn more, read how we use Automated Data Collection Tools in item 7 below;

Anonymous or Aggregated Data. Anonymous responses to surveys or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a process of de-identification or pseudonymization to your data so that it is reasonably unlikely that you will be identified through the use of this data with the technology available; and

Other Information We May Collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags, and other technologies.

Unless you provide it in a free form filled out by you, we do not collect Sensitive Personal Data.

Sharing of Personal Data with Third Parties We may share your Personal Data:

With the partner company(ies) you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, and data hosting and storage providers, fraud management, customer support, sales on our behalf, order fulfillment, content customization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;

With third parties to help us manage the Store; and

With third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or conveyance of all or part of our company, assets, or capital (including those relating to bankruptcy or similar processes).

International Transfers of Data Personal Data and other information collected by us may be transferred or accessed by entities within the corporate group of partner companies worldwide in accordance with this Privacy Policy.

Form of Automatic Collection of Personal Data When you visit the Store, it may store or retrieve information in your browser, in the form of cookies and other similar technologies. This information may be about you, your preferences, or your device and is primarily used to make the Store work as you expect it to. The information generally does not directly identify you but can provide a more personalized internet experience.

In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, among others:

Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, name and version of the operating system, device model and manufacturer, language, type and version of the internet browser you are using. We may use this information to ensure that the Store functions properly.

Use of Cookies: Cookies allow the collection of information such as the type of browser, time spent in the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience using the Store and to deliver advertising to you based on your interests. We also collect statistical information about Store usage for continuous improvement of our design and functionality.

If you do not want your information to be collected through cookies, you can configure cookies in the "options" or "preferences" menu of your browser. You can find more details on how to adjust cookie preferences for the most popular internet browsers in the links below:

  • Google Chrome

  • Mozilla Firefox

  • Safari

  • Internet Explorer

  • Microsoft Edge

  • Opera

If you want to learn more about advertising and remarketing cookies, which are used to deliver advertising based on each user's interests and the number of visits they have made to our site and their internet searches, you can visit:

  • Facebook

  • Google

  • Bing

Use of Pixel Tags and Other Similar Technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track actions of Store users (including email recipients), measure the success of our marketing campaigns, and collect statistical data about Store usage and response rates. If you have enabled ad personalization on platforms such as Facebook, Google, or Bing, the information may be used to display ads on their services. If you do not wish to be tracked, you can opt out through each of the services:


  • Facebook

  • Google

  • Bing

We may engage in behavioral advertising companies to obtain reports on Store ads across the internet. To do this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or other users' use, of our Store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can configure your preferences in your browser's menu. Please note that if you change your computer or browser, or use multiple computers or browsers, you will need to repeat this process for each computer and browser.

User Rights You can, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) correction of incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or data processed in violation of the law; (v) portability of Personal Data to another service provider, provided that this does not affect our industrial and commercial secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities with whom your Personal Data have been shared; (viii) information about the possibility of not providing consent and about the consequences of refusal; and (ix) withdrawal of consent. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to provide proof of your identity to ensure that Personal Data is only shared with you.

You should be aware that, in certain cases (for example, due to legal requirements), your request may not be immediately satisfied, and we may not be able to meet your request due to legal compliance obligations.

Security of Personal Data We seek to adopt technical and organizational measures provided for by Data Protection Laws that are suitable for the protection of Personal Data in our organization. Unfortunately, no data transmission or storage system can guarantee 100% security. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.

Hypertext Links to Other Websites and Social Networks The Store may, from time to time, contain hypertext links that will redirect you to websites of our partner networks, advertisers, suppliers, etc. If you click on one of these links to any of these websites, please note that each website has its own privacy practices and we are not responsible for these policies. Please check the respective policies before submitting any Personal Data to these websites.

We are not responsible for the policies and practices of collecting, using, and disclosing data (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider, or device manufacturer, including all Personal Data you disclose to other organizations through applications related to such applications or published on our social media pages. We recommend that you inquire about the privacy policy of each visited site or each service provider used.

Updates to this Privacy Policy If we modify our Privacy Policy, we will publish the new text in the Store, with the updated revision date. We may change this Privacy Policy at any time. In the event of a significant change in the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through a notification in our Store.

We remind you that we are committed not to process your Personal Data in a manner incompatible with the purposes described above, except as otherwise required by law or court order.

Your use of the Store after the changes means that you have accepted the revised Privacy Policy. If, after reading the revised version, you do not agree with its terms, please terminate access to the Store.

Person Responsible for Processing Personal Data If you wish to exercise any of the rights provided in this Privacy Policy and/or in the Data Protection Laws or resolve any doubts related to the Processing of your Personal Data, please contact us at the email address

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